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anniversary / technology special
Electronic Banking
E-services that make the difference
María Carolina Sánchez
E-banking is an undeniable advantage that has taken
place thanks to technology, that not only saves you time
and money, but it gives the customer more control over
what he/she does with the accounts. One of the leading
banks in Venezuela is BBVA Banco Provincial, whose
online services are one of the most complete.
So we asked Pedro Gago, director of Electronic Banking,
several questions regarding how this service differs
from others.
Which added benefits do BBVA Banco Provincial offer to
its online clients, apart from a good service? In other
words, what makes it more competitive and attractive?
BBVA Banco Provincial (www.provincial.com) differs from
its competition in at least four points.
First: We are the first bank with a telephone
online banking service, based on wap 2.0 technology. In
2006 Provinet Móvil was launched, and today it registers
more than 400,000 monthly transactions.
Our clients with Movilnet, Movistar and Digitel lines
who wish to navigate from their mobile phones can access
the Internet banking service designed especially for
this. And this service, places BBVA Banco Provincial two
years ahead of the Smartphone tendency.
To visit the website you can access:
www.provinet.net/wapsite/3g/index.html.
Second: We have also designed payment solutions
through Internet, easy to implement by virtual stores
and by companies that operate through telephones.
To support our clients in the development of more sales
of their products and services through our points of
sale, we offer three types of payment solutions for
electronic commerce and telemarketing.
These are: Virtual POS incorporated to electronic
commerce solutions, Non incorporated POS and Virtual POS
Call Center.
These services were designed to be implemented quickly,
taking into account the international security
standards.
Third: This is the only Internet banking that
separates payments from public and private services, for
the last seven years. Through Provinet our clients can
pay in only one session Electricidad de Caracas, Cantv,
Movistar, Movilnet, prepaid Digitel and Movistar
Internet. Additionally, we allow clients with prepaid
lines Movistar or Digitel to change the Provimillas they
make with our institution for balance.
Fourth: We have an integral service to our credit
card clients that offers them better facilities and
convenience. Like Online balance checking and non-invoiced
movements, Bank statements checking, Cadivi Balance in
Internet, Traveling and Cash (we're the first bank that
had this service available since 2004), Debit cards
payments of your own, of Provincial third parties and
from other banks; Cash advances (online cash advance
credited in the account), Online requirement for
additional credit card, Online assignment of credit
card's passwords, Credit card change and Credit card
activation.
Our clients with Movilnet, Movistar and Digitel lines
who wish to navigate from their mobile phones can access
the Internet banking service designed especially for
this.
Is the online business profitable?
If we are talking about business as electronic commerce,
there is a lot. Last year (2007) more than 80% of the
credit card invoices used for electronic commerce were
made in websites with international content (such as
Amazon.com); the rest were used in the domestic market (such
as Mercadolibre.com.ve).
Therefore, we have in Venezuela a sector of users with a
potential for high consuming, who already know how to
buy through Internet, but most of them buy from
international websites due to economic conveniences.
On the other hand, if we define business like financial
services such as selling online, there is still a long
way to go until these numbers become significant. On
Internet, the online requirement for financial products
is done easily; however, the commitment is still done in
the real world (off-line).
We have experience in the online access to life
insurances through Internet; the client can require and
accept his or her policy through Provinet, without going
to any office, and the business volumes are just like
the ones of a real office.
How well known are these services?
We estimate a market penetration of 23 percent of active
users, who constantly use electronic banking, taking as
a base the whole of the bancarized population.
If we measure the penetration based on the total
population, it would be approximately an 8 percent.
How users' security is guaranteed and how is he/she
protected from electronic fraud?
The Internet banking security at BBVA Banco Provincial
is a priority. To us the trust that the client has in
our service is sacred, and because of that, we have
security mechanisms that have minimized Internet thefts.
As an example, we have a virtual keyboard that protects
our client from viruses and spyware that try to steal
sensitive data, and we also have security mechanisms
associated to debit and credit cards, like the virtual
padlock where the client can block and unblock the debit
cards by calling the Provincial customer support line.
Our clients can also buy in bolivars their antivirus in
the Blue store from BBVA Banco Provincial, with a
discount for being Provincial clients so that they have
secure and updated software to protect themselves from
the attacks or privacy thefts.
Our work to prevent electronic theft goes beyond
creating robust security mechanisms since in our website
features announcements for informational talks on how to
avoid become victims of fraud.
What should a user do to ensure a good online banking
transaction?
Follow the security rules, the most important are the
following:
Change the secret password of the debit card constantly.
● Do not let anyone see your password when you are
paying in a store by a POS terminal.
● Pay attention to your credit card and see where the
cashier takes it.
● Do not let strangers help you when you use the ATMs.
● You must have an updated antivirus in your computer.
Gago concluded by saying that "the telephone banking
tendency will increase the market penetration of these
electronic banking services in the clients, especially
in Venezuela where the mobile devices penetration is
more than 85 percent.
This means more efficient services to our clients with
more availability, convenience and comfort, but it also
means new challenges in terms of security, a matter that
BBVA Banco Provincial follows rigorously." |||
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